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Men’s Fragrance Leads the Way in the US, UK

NPD reports juices and gift sets are driving growth in the US and Europe.

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By: TOM BRANNA

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The NPD Group, Inc., a global information company, reports that men’s fragrance juice sales drove positive dollar performance for the overall fragrance category in the US and UK between November 2012 and October 2013. Total fragrance performance was soft elsewhere in Europe, with declines across men’s and women’s offerings, primarily in the EDT segment.   “While women’s individual juices continue to be the top selling fragrance segment across the US and Europe, new launch activity has been a b...

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